Choosing an Enterprise Platform For Your Ecommerce Business
Even after you’ve started your eCommerce business, you may be faced with the question of which is the best enterprise platform. Whether it’s a new need that arises after your business starts growing or maintenance challenges that you may be having with your existing platform, sometimes we all need a change. Additionally, if you haven’t added an eCommerce component to your retail business, you may be thinking of the best options to explore.
Let’s take a look at what goes into choosing an enterprise platform for your eCommerce business, and then examine my top two recommendations.
Crucial Features for An eCommerce Biz
All eCommerce businesses have a few things in common, regardless of the industry they are in. The features of their enterprise platform is one such thing. During my years leading CoolMarket, Jamaica’s largest eCommerce marketplace, I’ve come to appreciate the crucial features necessary for a successful eCommerce website.
With so many cyber-attacks happening, and horror stories of businesses having massive data breaches, it is only right that you’d want a platform that protects the sensitive data that your customer enters on your website. Even though many enterprise platforms claim to be secure, not all of them are.
The recent We Are Social report shows us that here in Jamaica, more than 1.45 million people access the internet using their mobile phones. That is roughly 50% of our population. If your enterprise platform isn’t mobile-friendly, you could be turning half of all potential customers away.
Performance & Load Time
Another metric that is important to eCommerce retailers is the performance and load time of their site. As a rule of thumb, 47% of website visitors expect a website to load within 2 seconds, and 40% of them will leave if a website takes longer than 3 seconds to load. Therefore, your enterprise platform should facilitate fast loading times, even if there are a lot of content assets on the page. Performance is another matter that needs careful consideration, as website visitors expect a responsive website that doesn’t lag.
Every eCommerce owner’s worst nightmare is getting a surge of traffic thanks to successful marketing promotion, and having their website crash in the heat of the moment, making it impossible for customers to make a purchase. A good enterprise platform should be able to support surges in traffic without any noticeable loss in usability.