If there’s any specific industry that the advancement of technology has impacted the most, marketing is surely one of them. Thanks to technology, marketing has shifted from word-of-mouth and flyers to a myriad of online ads and complex re-targeting campaigns. And the fact we’re even able to run e-commerce businesses is a testament to how much technology has influenced business on a whole.

Going by that logic, it is easy to understand how e-commerce marketing is different from traditional marketing. Let’s take a look at four components of e-commerce marketing in the digital age.

  1. Consumer

The first component is the consumer. Compared to earlier marketing methods, the consumer is the central part of marketing in today’s digital age. What this means is that the way you market your e-commerce business should revolve around the consumer. Why? Because with so many options available to each customer, the business who creates the most personalized marketing experience will often win the sale.

By placing the consumer at the center of your marketing efforts—their likes, dislikes, and nuances in their tastes—you’ll experience huge benefits.

  1. Cost

Before the digital age, cost referred to the dollar value of an item. Now, it’s different. The cost of an item, especially in e-commerce marketing, refers to the value of the item in the eyes of the consumer. With your marketing, you have to justify the value of the item. Whether that’s the value it will be adding to their life, or the value it will add to the choice of others, value-based e-commerce marketing is the current standard for any business looking to ramp up online sales.

  1. Convenience

You would think that running an e-commerce business already satisfies the convenience component, but to think that way would be wrong. With so many e-commerce businesses around, you have to do more than allow your customers to shop online. Think about how convenient it is for your customers to make a purchase, is your online platform intuitive? Is it easy to find items on your website? Is navigation easy to do? Is it easy to search your website?

By improving convenience and including it in your e-commerce marketing, you’ll be able to strengthen your presence in the digital age.

  1. Communication

The last component of a great e-commerce marketing strategy in the digital age is communication. In today’s marketing landscape, communication involves more than just using social media or a website to tell your target audience what you think they need to hear. Through deep research, you should be able to identify what stands out to them, and not only sell to them, but also educate them.

A good e-commerce marketing strategy involves communicating clearly with your audience in a way that makes them feel like your brand is a trusted friend. This kind of marketing will set you apart from the competition.

What do you think of these components of e-commerce marketing? Let me know what you think in the comments below.


Contributed by:
Vivienne Shakespeare Reynolds - Ecommerce Enthusiast and Managing Director at CoolMarket